Juliet so famously said, “What’s in a name?” to Romeo. Although her point was that the name Montague really didn’t matter to her, rather it was who Romeo was as a person that really mattered. With all due respect, Juliet was a love-stricken teenager who didn’t know a whole lot about branding or marketing.
A lot goes into choosing a name for your brand and you really only get one shot at it. Whether it’s a brand name for a new product line or choosing a name for your new company, it’s a very important decision that will have a direct impact on future success. We were no exception and put a lot of thought, research, crumpled up pieces of paper and effort into choosing the name Beagle.
Unsurprisingly, one of the questions we get asked all the time is “Why Beagle?” We’re going to answer that question for you in this blog post and offer a couple of best practices that we kept in mind when we came up with the name Beagle.